The effect of retail consolidation on consumer options
In 2024, it can seem as though consumers have more options than ever before. In a way, this is accurate, provided you’re open to shopping with a few major corporations.
The trend of consolidation in the retail sector is unpredictable. While consumers enjoy an unprecedented range of brands, pricing options, and product variety, the majority of transactions are controlled by a handful of large corporations.
Numerous small businesses, such as family-owned grocery stores, local pharmacies, and specialty shops, have faced challenges in remaining competitive. Major established players have taken over their market share, utilizing their pricing power and extensive reach to outcompete and dominate the market.
Combine this with an increase in retail theft and employee turnover post-COVID, and struggling retailers have been compelled to make challenging cuts and decisions to remain viable.
This is primarily the reason why your nearby shopping center is now more inclined to have a Target (TGT), Walmart (WMT), or Kroger rather than local boutique stores. Some people value this convenience. After all, it simplifies errands significantly when you can purchase appliances, pet food, back-to-school items, prescription medications, and groceries all in one place.
The difficulties encountered by local grocery chains
However, it complicates the operation of local businesses. Stop and Shop is a regional chain facing this challenge. Predominant in New England, this grocery chain is owned by Ahold Delhaize, but it has been struggling to keep up as the food staples market undergoes significant changes.
Ahold Delhaize additionally manages Food Lion, Hannaford, Giant Food, and The Giant Company.
In 2018, the chain initiated an extensive store renovation project, refurbishing approximately 200 locations to draw in more customers. However, the onset of Covid caused not only a delay in these renovation efforts but also a continued loss of market share to larger competitors.
Despite its significant efforts, Stop and Shop has managed to regain its standing. On July 12, the company announced its decision to shut down 32 store locations, primarily located in the New England area, in an attempt to stabilize operations and improve profitability.
The shutdowns will occur in:
- Connecticut: 5 stores
- Massachusetts: 8 stores
- New Jersey: 10 stores
- Rhode Island: 2 stores
- New York: 7 stores
Even with the planned closures, the chain assured customers that it will “maintain a significant presence across its five-state area with over 350 stores.”
The company also mentioned that it will provide employment opportunities to all impacted workers in stores that continue to operate and will notify them “well in advance” of any shutdowns.
The grocery chain remains committed to its extensive store renovation initiative and asserts that the renovated stores perform better than the older ones.
This article emphasizes trends pertinent to Australian investors watching global retail dynamics, which might similarly affect local markets due to consolidation trends among major players such as Coles or Woolworths, potentially impacting smaller businesses in Australia.